Pet Prestige
Pet Prestige
Bringing a premium pet brand and its shopping journey into one coherent experience.
Brand identity & visual direction
Shopify website design & build
Live · 2026
I designed the identity and rebuilt the Shopify storefront. The challenge was to make the premium positioning visible while helping customers move from a product range to the right bed, size and purchase decision.
The product needed room to lead
The original homepage placed promotional messaging over lifestyle photography, followed by bright benefit panels. Navigation, offers and product content competed for attention. I gave the redesign a clearer hierarchy: establish the product and brand first, then offer a direct route into the range.
Before · Original storefront
After · Live redesign
Separate the image from the decision
On the old mobile homepage, the headline, offer and button sat over the product photograph. The redesign separates the photograph from the message and shopping action. Each has a clear role: see the product, understand the offer, then choose where to go.
Before · Mobile homepage
After · Mobile homepage
Design the whole buying journey
A visual refresh would be incomplete if the next page felt unrelated. I treated home, collection and product detail as a connected sequence: find a relevant range, compare the options, then choose with enough information to feel confident.
Find a relevant range
Start with a recognisable product category or seasonal collection, rather than asking customers to understand the entire catalogue at once.
Understand the product
Use lifestyle photography to communicate scale, comfort and context, then give specifications and options a clear place.
Choose with confidence
Make size, price and the purchase action easy to find. Keep supporting information available without letting it compete with the main decision.
A walkthrough of the delivered shopping journey.
The details behind the change
A cohesive identity
A restrained wordmark, serif display typography and warm neutral palette bring consistency to the brand and storefront.
Products take the lead
Larger lifestyle photography and cleaner product layouts give customers more room to understand what they are buying.
A clearer shopping path
A simpler top-level navigation, legible product information and distinct shopping actions create a more ordered route through the range.
Making the range easier to navigate
A premium look only works if the shopping journey is clear. The collection page brings related products together, introduces the range in plain language and keeps sorting and filtering within reach.
Understand the range
Collection descriptions explain the difference between caves, cocoons and snuggle sacks, connecting product names to how a dog actually sleeps.
Compare the options
Consistent product cards bring photography, price and available options into the same predictable order.
Move into the detail
A clear route from collection to product lets customers check the information that matters before choosing a size.
From browsing to product detail
The product page carries the same visual language through the purchase journey. Photography, sizing, price and the add-to-cart action sit within a consistent hierarchy.
Before · Desktop product page
After · Desktop product page
Before · Mobile product page
After · Mobile product page
Brand and build, brought together
The redesigned storefront is now live. Bringing brand identity and Shopify delivery together gave Pet Prestige a consistent experience from first impression to product selection. The homepage, collections and product pages now share one visual language across desktop and mobile.
With the new site launched, the next useful measure is how customers move from collections into products and on to checkout, alongside questions about sizing and delivery. These are the signals I would use to prioritise further improvements.
Visit Pet Prestige →
Bringing a premium pet brand and its shopping journey into one coherent experience.
Brand identity & visual direction
Shopify website design & build
Live · 2026
I designed the identity and rebuilt the Shopify storefront. The challenge was to make the premium positioning visible while helping customers move from a product range to the right bed, size and purchase decision.
Pet Prestige
The product needed room to lead
The original homepage placed promotional messaging over lifestyle photography, followed by bright benefit panels. Navigation, offers and product content competed for attention. I gave the redesign a clearer hierarchy: establish the product and brand first, then offer a direct route into the range.
Before · Original storefront
After · Live redesign
Separate the image from the decision
On the old mobile homepage, the headline, offer and button sat over the product photograph. The redesign separates the photograph from the message and shopping action. Each has a clear role: see the product, understand the offer, then choose where to go.
Before · Mobile homepage
After · Mobile homepage
Design the whole buying journey
A visual refresh would be incomplete if the next page felt unrelated. I treated home, collection and product detail as a connected sequence: find a relevant range, compare the options, then choose with enough information to feel confident.
Find a relevant range
Start with a recognisable product category or seasonal collection, rather than asking customers to understand the entire catalogue at once.
Understand the product
Use lifestyle photography to communicate scale, comfort and context, then give specifications and options a clear place.
Choose with confidence
Make size, price and the purchase action easy to find. Keep supporting information available without letting it compete with the main decision.
A walkthrough of the delivered shopping journey.
The details behind the change
A cohesive identity
A restrained wordmark, serif display typography and warm neutral palette bring consistency to the brand and storefront.
Products take the lead
Larger lifestyle photography and cleaner product layouts give customers more room to understand what they are buying.
A clearer shopping path
A simpler top-level navigation, legible product information and distinct shopping actions create a more ordered route through the range.
Making the range easier to navigate
A premium look only works if the shopping journey is clear. The collection page brings related products together, introduces the range in plain language and keeps sorting and filtering within reach.
Understand the range
Collection descriptions explain the difference between caves, cocoons and snuggle sacks, connecting product names to how a dog actually sleeps.
Compare the options
Consistent product cards bring photography, price and available options into the same predictable order.
Move into the detail
A clear route from collection to product lets customers check the information that matters before choosing a size.
From browsing to product detail
The product page carries the same visual language through the purchase journey. Photography, sizing, price and the add-to-cart action sit within a consistent hierarchy.
Before · Desktop product page
After · Desktop product page
Before · Mobile product page
After · Mobile product page
Brand and build, brought together
The redesigned storefront is now live. Bringing brand identity and Shopify delivery together gave Pet Prestige a consistent experience from first impression to product selection. The homepage, collections and product pages now share one visual language across desktop and mobile.
With the new site launched, the next useful measure is how customers move from collections into products and on to checkout, alongside questions about sizing and delivery. These are the signals I would use to prioritise further improvements.
Visit Pet Prestige →