My UX Process
I recently created a short guide summarising Lean UX and Design Sprints methodologies, outlining how I effectively apply them to solve user problems. The guide focuses on:
Lean UX: Streamlining design processes, validating assumptions early, and integrating user feedback into rapid iterations.
Design Sprints: A step-by-step framework to quickly prototype, test, and refine solutions in just 5 days.
It’s ideal for product design teams seeking to streamline their UX approach, optimise problem-solving strategies, and improve team collaboration. I have recently rolled it out at WithU, across four design teams. Downloadable here.
Case Study One: Re-design of the WithU app home screen
Lean UX Approach: Followed a Lean UX process with multiple rounds of user testing to create a user-centric product
Purpose of Daily Sessions: The 'Daily Sessions' feature was initially designed to help users quickly access workouts without browsing
User Feedback: Users reported the home screen felt overwhelming due to an excess of choices
Behavioural Analysis: 80% of all workouts completed in the app were through the 'Daily Sessions' feature
Strategic Decision: Decided to hero the 'Daily Sessions' feature and make it the focal point of the home screen to simplify the user experience
Design Process: The redesign took place over three design sprints (three weeks) and is now in development
Figma link for high resolution
Overview of the UX Process
User Insights
User Personas
Competitor Analysis
User Research
Case Study Two: Onboarding Flow for 0-1 Product, WithU Coach
Problem Definition & Research: The process began by defining the problem, researching target users' needs, and analysing competitors to understand pain points and motivations
Hypothesis Development: I formulated assumptions, hypothesising that a streamlined, personalised onboarding would improve engagement and retention
Wireframing & Prototyping: I then created low-fidelity wireframes to map out a simple, intuitive flow for gathering user preferences and goals
Iterative Design (Rapid Prototyping): Using Lean UX principles, I iteratively developed and tested prototypes, refining the flow with each version
User Testing (Continuous Feedback Loop): I conducted rounds of user testing to gather feedback on usability, clarity, and satisfaction, leading to ongoing refinements
Validation: Staying flexible, I made changes where needed based on user feedback to enhance the onboarding experience
Figma Link for high resolution
